Misty Gully have been Australia’s leading supplier of premium quality smoking woods for over 10 years. The products are all natural and sustainably sourced – allowing the true natural flavours to shine through. Keeping with the theme of ‘all natural’, we went with hand drawn growth rings and paired it with a simple modern font that would work well across all the new packaging. This also beautifully represents the growth of the company to come.

The packaging needed to be bright and crisp to visually set the brand apart across all retail outlets, and the contrast between the raw wood images and bold coloured labels achieved this perfectly.